The final regularly scheduled edition of KING 5’s Emmy Award-winning political program Up Front with Robert Mak aired on December 2. The highly popular political news and commentary program has been running on the NBC affiliate for the past 11 years.
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KING-TV Executive News Director Mark Ginther cited “...a slowdown in advertising revenue,” as the reason the long-running Sunday morning program was axed.
Ray Heacox, President and General Manger of KING-TV, was quoted as saying, “We will continue the award-winning coverage we have given to political and public interest programming in our more than eight and a half hours of local news and, from time to time, we will run Up Front as specials when events demand. KING-TV, along with our regional news channel NWCN, airs more hours of news and more coverage of politics than any other news outlet in the Northwest. We intend to continue our partnership with the Seattle Times in bringing some of the most important political debate to television.”
Yeah, right...
“Robert Mak is an award winning journalist and is the lead for our full team coverage of all the political issues impacting our community. Up Front producer Mike Cate will continue to produce politics and other priority coverage for KING-TV,” Ginther said. Well that’s a lie, since Mak has voluntarily left the station’s employment.
Ginther also said seven newsroom positions were eliminated recently through layoffs and the elimination of several already vacant positions.
Could it really be that advertising revenue is down because viewers and advertisers alike are just disgusted with the quality of the non-objective, blatantly biased, so-called "journalism" that passes for “political news” these days? Or is KING-TV just another victim of the Obama economy that they keep reporting to us is getting better?
Inquiring minds want to know...
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